Running March 12-22 across 9 sims, this year’s theme will be “Beyond Black and White,” embodying the spirit of cancer survivors everywhere as they find hope rising out of the dark diagnosis of cancer. Spread over the sims will be over 180 stores with a hunt and gatcha areas, all with the goal of raising funds for the American Cancer Society. Fashion for Life will feature the best designers from around the globe.
Over 1,100,000L has already been raised via sponsorships and store registration. With nine sim sponsors including KMadd, SLink, House of RFyre, Nicky Ree, Bliss Couture, Evie's Closet, Falln Angels, Lapointe & Bastchild, and Woe, we expect this to be the biggest so far, with donated funds going to the American Cancer Society via their RFL program in SL.
MUCH information is available at the website, http://fashionforlifesl.com/
More info here after the cut!
* What is the point of Fashion for Life? What is your mission?
Simply put, our mission is to maximize donations to the American Cancer Society via the SL Relay for Life while creating a great sales environment for in-world avatar content (including lowered lag and great entertainment). Our goal is provide complete transparency in financial and operational actions to all residents. And to have fun doing this!
* Who is the money going to? What are you getting out of this?
Finally, and most importantly, efforts and funds committed to FFL go to support American Cancer Society’s Relay For Life. We are entirely volunteer driven and 100% of the funds raised are presented as a charitable donation to ACS from the residents of Second Life. We are doing this out of the love in our hearts--really. If you require any documentation to this effect, please contact Harper Beresford.
* Why are the sims named as they are?
We decided to name the sims after reknowned black and white photographers. In fact, two of the photographers tie into one of our VIP Sponsors. A long explanation about the photographers chosen can be found here: http://fashionforlifesl.com/2011/02/arcspace-com-at-fashion-for-life/
* What's going on with the hunt?
The hunt will feature items priced 10-100L and hidden in the shops of participating designers. All proceeds from the hunt items will go to the American Cancer Society. You can find more about the shops on our website at http://fashionforlifesl.com/forpatrons/hunt-slurls-and-hints/
* And what's with the gacha?
The gacha is a new thing this year. For anyone who doesn't know what a gacha is, it is a vendor that randomly offers one of the items in its inventory when paid--kind of like a bubble gum machine. Many of the designers opted to participate in the gacha this year, offering 6 items per vendor, all no copy/transfer so people can trade and share. Each sim will have a gacha area with gachas that were created to match the theme of the sim. All proceeds from the gachas will go to the American Cancer Society. You can find a list of participating vendors at
* How is this different from the RFL Clothing Fair?
Fashion for Life is the evolution of the RFL Clothing Fair, started by Nevar Lobo and Pips Fetid and run by Nevar and Amethyst Starostin. When Nevar and Amethyst stepped down, Harper Beresford and then Syngen Sohmers undertook to continue the tradition. This new fair includes not just clothing, but anything an avatar can wear such as skins, shoes, hair, and accessories. Operations were streamlined with most information provided on the webpage, fashionforlifesl.com. Registrations were done completely online. Now the American Cancer Society sponsors the sims so all monies go directly to them to offset those costs and to add to the general fund. Finally, the name change indicates how Fashion for Life is not a Relay for Life team effort (as it was in the past) but an entity separate from the RFL teams.
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